After years of research & development, XR technology has reached a tipping point where it becomes accessible to small businesses and consumers, thereby warranting a market introduction. With over $4 billion in worldwide investments to date, the industry is set for a bright future but further financing is key for its success, especially in the European Union (EU).

By 2020, in Europe, the total production value of the XR industry should reach €15-34 billion, and the number of direct and indirect jobs 225,000-480,000. However, the European XR scene is relatively less known, quite fragmented, and faced with strong outside competition, especially from Asia and the USA.

The XR4ALL project is a first initiative by the European Commission to strengthen the European XR/immersive technology industry and to accelerate its growth, connecting startups, companies, and investors (angels, corporates, and VCs) active in XR. In this sense, on 21st June 2019, XR4ALL launched an open call to attract, select, and provide financial support to third parties to develop new XR solutions. The total funding to be sub-granted by XR4ALL is €1,500,000.